Did you know that Google averages 40,000+ searches every second, equating to 1.2 trillion worldwide per year? In 2022, the world has become increasingly connected to the internet. There is a lot of potential for marketing opportunities for your business online. But why is this the case? And where should you start? Look no further- below is everything you need to know about branding and marketing online. If you read to the end, you could have the knowledge to expand your business massively.
The Internet was invented in the 1960s and intended to be a resource-sharing network. It has exploded into what we know today. As of April 2022, there were more than 5 billion internet users worldwide, which is approximately 63.1 percent of today’s global population. Many of these users are not just looking for funny cat videos; they are using them to search every aspect of their lives. They need stationary, new glasses, homeware, anything you can imagine- they search it online. If they’re considering buying from a brand, they google it. Marketing your business online could increase your sales and widen your customer base exponentially.
Making your online brand is incredibly important when you start to put your business online. So much goes into creating a ‘brand’- a website, social media accounts, and mobile content create your brand. Having a website for your business allows people to find your business when they might not have previously and could increase sales. An optimized website could be seen by hundreds of thousands of people. Social media accounts allow users to see your brand and your business while scrolling through their feeds- a well-managed social media account can increase traffic to your website exponentially.
Online branding must consider many of the same things as offline brandings- such as customers, brand identity, and competitors. Analyzing your customer base will reveal what strategy you must take with online branding. For example, if your customer base has mostly older people, an easier-to-use website might be more favorable. What do you want your business to look like? Thinking about your identity as a brand will allow you to know what mobile content to create for your social media channels.
The location must be a key factor when building your brand. What language will your customers speak, where will they get their orders from, and where will your business be based? This will be even more important online- your business will not have total control over who your customer base is, as the internet is worldwide. You may start off supporting a local community, but because of social media or tourism, you may end up with a customer base that’s much more widespread. It’s very important that you walk the line with having a brand that’s true to where you’re based, while not being too limited.
If you’re considering employing a brand design agency for your business, make sure you go for a local company so you can get your branding right. Put your city after your business when you search for it- for example, ‘branding agency Manchester.’ This will allow you to find a branding agency that will consider your business location needs.
A good online branding strategy will lead to a closer connection with your customer base and result in a lot of customer retention. Without a good online branding strategy, a business will experience inaccessible products and services, customer confusion, and dissatisfaction. Online branding is one of the single most important factors when creating an online business.
Online branding and marketing go hand in hand. There are many digital marketing strategies you can use to start your online marketing journey. Here are some of the most lucrative options you can consider.
Search-Engine Optimisation seeks to optimize your website and your position on search engine results. This means that when people google your business, your website and online presence will be more visible than your competitors. This is one of the most lucrative options when it comes to online marketing, and researching it will help market your business online.
Social Media Marketing seeks to attract sales either organically or through paid posts via social media sites such as Facebook, Instagram, or Twitter. You can build a community with your customer base by answering customer service inquiries through these social media. Creating a social media account for these that takes into account your strong branding, can help your business grow and grow.
By distributing content, you can help market your business. Content such as blog posts, infographics, podcasts, youtube videos, and eBooks when distributed online will reach quite a lot of people. This type of marketing is closely aligned with SEO and Social Media Marketing. By doing this, you can convert the target market for this content into potential customers.
Email marketing is quite essential- sending emails to promote your business or offer deals has been around pretty much as long as the internet has. But here’s the thing- it works. Did you know that mail marketing has a median return of 122%? This is probably why 64% of small businesses use email marketing! It is a powerful business when done correctly- consider adding this into your marketing strategy for your own online business.
Hopefully, this article has explained exactly why you need a good online marketing and branding strategy when starting your business. Your investment in this venture could have massive returns- and the internet is not going anywhere. As the internet only becomes more involved in our lives- make sure your business is involved in that expansion.