Twitter Image Size Guide 2024: Scale Them For Maximum Impact

In 2024, the images and videos you post on your Twitter profile are crucial for shaping a positive image of your brand. Having a compelling Twitter image size not only makes your brand distinctive but also effectively communicates crucial information in an eye-catching manner, making your brand more memorable.

When your content shows up on various devices and platforms, the way Twitter adjusts images and videos in tweets can impact how your visuals look. Getting a handle on Twitter’s dos and don’ts can make a big difference for your brand. It means giving your audience a top-notch experience, which leads to more people engaging with and seeing your content.

Here’s a helpful guide packed with details for sharing images and videos on Twitter in 2024. It covers the right Twitter image size for your posts, profile pictures, cover photos, and videos. You’ll also find tips on aspect ratios and some exclusive insights from us about the most popular Twitter image size and video sizes.

2024 Best Twitter Image Sizes

When you’re posting a picture on Facebook or sharing an Instagram story, you’re probably not thinking about the dimensions right away. Your main focus is on crafting engaging content, so details like image size and file formats often take a backseat.

As a marketer, paying attention to the finer points truly matters. Neglecting social media image sizes might lead to your message getting lost because of awkward cropping. Making small image adjustments can avoid this issue and greatly enhance how people view your content.

We’ve compiled a comprehensive list of the best Twitter image size specifications for different image types to make things easier for you.

“Use dimensions of 1600 x 900px. Alternatively, use 1080 x 1080px or 1080 x 1350px for better display.”

Including images directly in your tweets can boost engagement and attract more attention to what you’re sharing. To make the most impact, aim for top-notch Twitter image size, and eye-catching visuals that tie into your message and resonate with your audience.

Make sure to consider that bigger images will be resized to fit these Twitter image size guidelines. For the best results, upload images that meet or exceed these sizes to guarantee they’re clear and easily seen.

Make sure your picture looks its best in the in-feed preview by using the suggested Twitter image size. This way, you’ll ensure that all the key parts of your image are showcased perfectly.

• For landscape images, it’s best to have a width of at least 1024 pixels, but it’s recommended to aim for a width of 1600 pixels or more for better quality.
• The Twitter image size is square-shaped, measuring 1080px by 1080px.
• The height and width of the portrait image are 1080px by 1350px.
• Make sure the images look good on different devices by using specific aspect ratios: for desktop, stick to 2:1 or 1:1, while on mobile, consider 2:1, 3:4, 5:4, or 16:9 to maintain a great visual appeal.
• The largest allowed size for an image is 5 megabytes.

In May 2021, Twitter made a change so that complete images, even square ones (with a 1:1 aspect ratio or 1080 x 1080 pixels) and vertical ones (with a 4:5 ratio or 1080 x 1350 pixels), appear on timelines.

We decided to delve into how real-world users utilize Twitter image size, analyzing a dataset of over 300,000 images posted. Our findings highlighted a strong inclination toward two specific dimensions (1080 x 1080 px & 1080 x 1350 px), comprising almost 40% of all Twitter images. These dimensions significantly surpassed the popularity of the next most commonly used size.

“Recommended Twitter Profile Photos 400 x 400px”

Your Twitter profile picture might seem small but carries a big weight. It’s the visual cue that introduces you to the Twitterverse, whether you’re an individual or a brand.

It’s crucial to nail the sizing of your Twitter profile picture. Whether it’s your photo or your company logo, it must maintain clarity, even on mobile screens. A subpar profile picture, especially on a business page, could negatively impact your brand’s image.

Make sure your profile photo fits within Twitter image size dimensions.

• The size of the dimension is 400 pixels by 400 pixels.
• Square aspect ratio of 1:1.
• The largest allowed size for an image is 2 megabytes.

Your company’s Twitter header picture holds immense branding potential. Think of it as a prime spot for free advertising, a space to showcase your brand and yourself. The cover photo offers ample space compared to the profile picture, allowing you to unleash your creativity without hesitation.

When you’re designing your header image, keep in mind that your profile picture overlaps a bit with your Twitter banner. Avoid placing any text near the bottom left of your design to ensure it won’t get covered by your profile picture.

For your cover photo on Twitter, they suggest using specific dimensions for the best image size.

• The image measures 1500 pixels in width and 500 pixels in height.
• The width-to-height ratio of this image is 3:1.
• The largest allowable size for an image is 5 megabytes.

“The Recommended Twitter Cards Size is 4096 x 4096px”

When you share a link in a tweet, Twitter automatically scans the website and selects a fitting image to show in the feed. Clicking on this image will directly lead people to the website. But remember, this feature relies on having Twitter Cards set up on your site. Otherwise, your tweet will show up in the traditional format: text with a link.

Make sure your Twitter card images fit the recommended sizing guidelines set by Twitter.

• For the image, you can use a size as small as 300px by 157px or as large as 4096px by 4096px pixels.
• The image has a width twice its height, with a ratio of 2:1.
• The largest allowable size for an image is 5 megabytes.

Twitter Ads Size

Good visuals are crucial for effective Twitter Advertising. Twitter image size you use in your Twitter ads matters, and it differs based on the ad type—like standalone images, videos, carousels, and more. Twitter provides recommended dimensions for your ad images to make them stand out.

• The dimensions for the website card should be 800 pixels in width and 418 pixels in height.
• The image for the app card should have dimensions of 800 by 800 pixels.
• The dimensions for carousels are 800 by 800 pixels.
• Design a Direct Message card that’s 800 by 418 pixels.
• Conversation card with dimensions 800 by 418 pixels.
• When creating video ads, aim for a square shape at 1200 x 1200 pixels or a widescreen look at 1920 x 1080 pixels.

2024 Best Twitter Video Sizing

Video content is taking the lead in social media marketing this year, and that includes Twitter. Videos in Tweets spark nine times more engagement compared to plain text updates, as per research findings. It’s high time to acknowledge the significance of video in your strategy rather than overlooking its impact.

Videos on Twitter are a big deal because they let folks connect more dynamically with their audience. They’re a great way to showcase products, services, or events, offer sneak peeks behind the scenes, and even dish out some helpful educational content.

Helpful Tips for Adjusting the Size of Video Content

1. First off, think about the aspect ratio when you’re dealing with videos on Twitter.

2. When we talk about aspect ratio, it’s basically how wide a video is compared to how tall it is. This ratio decides how the video looks and fits on your screen when you watch it.

3. Twitter allows for different video aspect ratios, encompassing a variety of options. The aspect ratios commonly used for videos on Twitter are 16:9, 4:3, and 1:1.

4. While Twitter accommodates various aspect ratios, the widely favored and suggested one for video content is 16:9. This ratio ensures your video appears crisp and expansive on desktops and mobile screens, providing a clear viewing experience.

5. Twitter also supports videos up to 512MB, typically enough for the majority of video content.

6. The resolution of your video holds just as much if not more, significance as its aspect ratio.

7. Having a high-quality video in high resolution is key for a clear and professional look. On the flip side, a low-resolution video might make your brand seem blurry and unprofessional, affecting its reputation.

8. For the best viewing quality on Twitter, it’s suggested to upload videos in either 1080p or 720p resolution. This helps ensure a top-notch experience for viewers.

9. Even though Twitter suggests certain approaches, the ever-changing landscape of social media videos might lead social media managers to prioritize ease of use rather than strictly adhering to recommended strategies.

10. Our real-life data on video dimensions shows that 1080 x 1080 emerged as the top choice, mirroring what most folks use for Instagram feed posts. Likewise, the go-to aspect ratio for videos was 1:1 (square), aligning with Instagram’s vibe, while Twitter leans more towards the 16:9 ratio.

Twitter’s Video Length

Users on Twitter can share videos that are up to 2 minutes and 20 seconds long, and they can even go live with their video streams.

Keeping your videos concise, ideally between 15 to 30 seconds, ensures higher viewership rates. Boosting these completion rates significantly enhances your content’s overall performance and accelerates your business’s exposure to new audiences.

Choosing the Best File Formats and Sizes that Work Well on Twitter

Selecting the right file type significantly improves the clarity and professionalism of your Twitter image size as well. Twitter’s Developer Platform outlines the recommended best practices for media on the platform.

Images:

• When you’re picking the right file format for your Twitter image size, think about this: JPEG, also known as JPGs, works great for photos, whereas PNG shines when it comes to infographics and illustrations.
• Go with PNG if you need the background to disappear like magic!
• For smaller Twitter image size and easier online sharing, try saving your images as JPEG or PNG instead of BMP or TIFF.

GIFs:

• Aim for a resolution of 1280×1080.
• Keep it tight in 350 frames or less.
• Aim for a file size under 15MB, or less.

Video:

• On the app, go with MP4 or MOV. On the web, stick to MP4 with H.264 and AAC-LC audio – tech stuff, but it just means your video will play smoothly.
• Videos can’t be bigger than 512MB.
• Keep frame rates below 60 FPS.

What Image and Video Sizes are Ruling Twitter?

We wanted a better understanding of the Twitter image sizes and video sizes that social media managers use on Twitter. So, we went directly to the users to get an accurate picture.

To crack this code, we peeked inside our social media treasure chest and analyzed over 100,00 tweets with pictures. Then, we squared them up against Twitter’s recommendations to see who reigns supreme.

The Most Common Twitter Image Size Aspect Ratios

Buckle up, because this Twitter image size might surprise you: nearly half of all images shared on Twitter are squares! Yep, perfect little 1:1 squares rule the Twitterverse. But there’s more to the aspect ratio story:

• 1:1 – 46.4%
• 4:5 – 14.64%
• 4:3 – 5.07%
• 3:2 – 2.33%
• 16:9 – 2.24%
• 3:4 – 1.44%
• 5:4 – 0.90%
• 2:30- .86%

About 73.90% of the data we looked into falls into this category. The rest consists of aspect ratios, each of which individually makes up less than 0.7%.

In 2021, Twitter updated its mobile feeds, ditching the image cropping. This change encouraged users to use more 1:1 and 4:5 sized images to make better use of the expanded image space available.

These discoveries might not perfectly align with what we understand as the best ways to present images on Twitter. It could be because social media managers and marketers choose to reuse content on various platforms. It’s worth noting that the most favored image ratios on Instagram happen to be 1:1 for square images and 4:5 for vertical ones—not just by chance. These image dimensions are versatile and ideal for Facebook, Pinterest, and LinkedIn posts!

The Most Common Twitter Image Sizes

Most Twitter users commonly share pictures sized at either 1080 x 1080 pixels or 1080 x 1350 pixels.

• ‍1080 x 1080 – 26.57%
• 1080 x 1350 – 10.78%
• 800 x 800 – 1.58%
• 2150 x 2150 – 1.45%
• 1200 x 1200 – 1.29%
• 2048 x 2048 – 1.28%
• 1080 x 810 – 1.23%
• 4032 x 3024 – 1.08%
• 1600 x 900 – 1.07%
• 4500 x 4500 – 1.07%

Most of the Twitter image sizes are similar, with the rest each making up less than 1% of the total. The findings align closely with what we observed in the aspect ratios data earlier. Additionally, the data strongly backs our hypothesis that the emergence of these new Twitter image sizes results from social media managers crafting one visually optimized content piece for Instagram and employing it across various social platforms.

As more people find out that Twitter won’t crop images with this ratio anymore, we reckon this kind of image sizing will get even more trendy in the next few years.

The Most Common Twitter Video Sizes

We checked how users handle Twitter image size and delved into their preferences for video sizes on Twitter. We gathered data from nearly 10,000 videos to get a clear picture.

We’ve discovered the following results:

About 90% of the videos on Twitter fall into one of these aspect ratios:

• 1:1 (square) – 42.59%
• 9:16 (portrait) – 21.38%
• 16:9 (landscape) – 17.35%

The sizes of videos on Twitter were very similar to the sizes of videos on Instagram.

• 1080 x 1080 – 37.23%
• 1080 x 608 – 12.03%
• 1080 x 1920 – 10.77%
• 720 x 1280 – 6.90%
• 1080 x 1350 – 6.61%
• 1920 x 1080 – 3.37%
• 576 x 1024 – 3.25%
• 720 x 720 – 1.59%

TikTok’s explosive popularity in short-form videos has influenced a significant change across social media platforms, prompting a heavy emphasis on video content. This trend intensified notably when Instagram launched its Reels feature in 2020. Presently, this video-centric approach is extending to Twitter, where shorter video formats are gaining traction.

Common users seem to favor specific video sizes on Twitter: 1080 x 1080, 1080 x 608, and 1080 x 1920. This trend hints at a broader shift across platforms like Twitter, Instagram, and YouTube, aligning their video formats, possibly to compete with TikTok for a larger audience share.

Manage Your Content Across Social Accounts

Now that you’ve nailed down aspects of Twitter image size ratios and pixels for your Twitter posts, let’s dive into effortlessly adapting your images and videos for various platforms. The sizes of content that Twitter allows now can work well on various platforms, like Instagram.

When you stop worrying so much about tweaking image and video sizes, you’ll have more time to focus on creating content that truly connects with your audience.

Conclusion

In the realm of Twitter branding, image, and video dimensions wield tremendous influence. Crafting visuals tailored to Twitter image size guidelines is pivotal. These specifications aren’t just arbitrary—they shape the way your brand is perceived. It’s not merely about engagement; it’s about streamlining content creation across platforms. Our findings unveiled a preference for specific sizes, guiding efficient content creation. Embracing the Twitter image size elevates brand visibility, ensuring clarity and resonance.

Straying from conventional norms might surprise you; however, conforming to these Twitter image size dimensions enables a seamless, visually compelling experience. Understanding and implementing these specifications ensures your brand’s story stands out amidst the Twitterverse, resonating effortlessly across diverse devices and audiences.