Beginners Guide To Affiliate Marketing: To Start and Succeed

December 7, 2021
beginners guide to affiliate marketing: to start and succeed

Is affiliate marketing still a new thing to you? Are you thinking about considering it as a career opportunity? If, yes, here we have detailed information to guide you properly. Undoubtedly, digital marketing is the future of business promotion whether someone is selling products or services. Not only for online stores but online marketing works for brick-and-mortar stores too. Affiliate marketing is an integral part of digital marketing that came into existence in 1989. Let’s have a look at its history.

Origin of Affiliate Marketing

William J. Tobin’s online flower business, PC Flowers and Gifts, initiated an affiliate network on the web. In 1989, the company launched its e-commerce site, and it immediately developed an innovative approach. By 1993, the program was generating millions of dollars per year. It had 2,500 affiliates from all across the internet by 1995. In 1996, Tobin applied for a patent for affiliate marketing and tracking which was later approved in 2000.

The renowned affiliate network, Amazon Associates, was started in 1996. It was not the very first affiliate program however, it was the first open to the general public.

Knowing the Basic Idea of Affiliate Marketing

Affiliate marketing can also be recognized as referral marketing to understand the basic idea behind it. In one line, you can call it a marketing agreement in which an online business pays a third-party website a commission for traffic or sales created through its referrals. Affiliates are third-party media that are compensated for inventing new ways to promote the company.

It is a type of marketing strategy in which a company pays a partner for the business generated by the affiliate’s marketing efforts. Affiliate marketing has become a multibillion-dollar industry since e-commerce giants like Amazon and Walmart started investing substantially in it. After clarifying the basic concept, now it’s time to get familiar with its types.

Three Different Affiliate Marketing Types

1. Unattached Affiliate Marketing

This is a form of marketing wherein the affiliate has no connection to the service or product being promoted. They have no known talents or knowledge in this area and thus serve not as an authority on how to apply it. This affiliate marketing strategy is at its most basic level.

2. Related Affiliate Marketing

The marketing of services or goods by an affiliate having a relationship with potential users is referred to as linked affiliate marketing. The affiliate’s area of expertise and the type of product or service are usually linked. The affiliate has the clout and expertise to generate traffic consequently their authority promotes them as a trustworthy source.

3. Involved in Affiliate Marketing

This form of affiliate marketing strategy helps the affiliate form a stronger bond with the product or service they’re advertising. They have used or are utilizing the targeted product and are confident that their positive experiences will help others. Their experiences serve as advertisements as well as dependable sources of information.

The above-mentioned information is crucial for beginners to initiate their careers successfully. Now it’s time to get started!

affiliate marketing for beginners

Starting Affiliate Marketing for Beginners

  • Figure Out a Particular Platform

A blog, a YouTube channel, or even Instagram is enough, to begin with your first affiliate marketing project. Do some research on the current affiliate marketing trends. A blog website can work more effectively than other options. After setting up, optimize it as per the algorithm of the search engine for better ranking. Optimization for ranking is also necessary if you are leveraging YouTube.

  • Be Clear on Your Niche

Figure out a category-specific niche that works for your objective. Maintaining a restricted focus on your concerns can assist you in finding a more targeted audience and, as a result, improve your search engine rating. At the very least, if you’re enthusiastic about a subject, you’ll find it much easier to persevere when things go difficult.

  • Find an Affiliate Program

While looking for an affiliate program, you need to study the three different categories carefully including:-

1) High-paying, low-volume

2) Low-paying, high-volume

3) High-paying, high-volume

On the basis of targeted audiences, you have to choose a program from the above-mentioned options.

  • Content Creation

You must produce high-quality content in which your affiliate links are naturally integrated. Don’t just pick products at random from Amazon’s greatest sellers. Make a special effort to make sure your content answers the visitor’s problem.

  • Divert Traffic

The next stage is to increase the number of individuals who read it and open your affiliate links. In order to drive adequate traffic, invest tie and money in three crucial practices including:-

1) Paid advertisement (PPC)

2) Search engine optimization

3) Email marketing

  • Increase Click-Through Rate

Traffic can be diverted to your website with paid advertising and SEO practices but how to ensure the retention of visitors? In order to increase the clicks, you must focus on the link placement, context, and callouts (CTA) smartly.

  • Conversion

You need two types of conversion for a successful affiliate marketing i.e.

a) Click on the product page

b) Visitors purchasing the product

For searching the potential targets who can convert, consider the following sources:-

1) Read public income reports

2) Create a questionnaire

These are the seven steps of affiliate marketing for beginners to keep in mind. Follow them without skipping anything.

Final Words

Affiliate marketing consumes time so don’t expect any overnight success, keep patience. Concentrate first and foremost on making your first successful sale. As your site grows, set specific goals for it and keep trying. This is how you build a site that will ultimately generate revenue.


Atul has over 7+ years of experience in content strategy, writing, and proofreading. He is a digital marketing team handler, working on B2B and B2C projects.